In the Search Engine Optimization,
On-Page Optimization refers to optimize any webpage or sites so that they can
found by your target market. There are some factors which play major role to
optimize any website. These factors are controlled by us or by coding on your
page. SEO is a term used to describe all marketing strategies for search.
Factors of On-Page SEO
Optimizations includes---
Page Title, Meta Description,
Page URLs, Body Tags, Keyword Density, Internal Links, Page Contents, Navigations
and many more….
To get better visibility of your
site in a major search engines and to decrease Alexa rank we follow all above
techniques. So now let start one by one.
Page Titles
Your page title is one of the
most important factors for your site. Each pages and posts should have its own
unique title, which includes their keyword for that page also.
For instance- if you write any blog post
about new hotel then it is important for you to include ‘Best Hotel in India’
or ‘New Hotel in India’ etc as a page title.
From this whenever someone
searches for ‘New Hotel in India’ in a search engine, then your post has better
chance to show up because you added those keywords.
Meta Descriptions
There are many peoples who forget
to include Meta descriptions for their pages. These descriptions are very
important to include relevant keywords for your content, as these are utilized
inside the search results when your page is listed.
For instance- if we continue to
use the ‘Best Hotel in India’ example, then a good Meta description for that
page includes those keywords and related ones. So, “This Best Hotel in India is
possibly the most affordable, great dining feature” would be a great Meta
description to use, as it is relatively short, whilst containing a number of
specific keywords.
Page URLs
It is highly recommendable for
any Blogger to use search engine friendly URLs, as a results it brings better
crawling. Shorten URLs also perform better in SERP (Search Engine Result Page),
but it is not the only factor.
URLs that include targeted
keywords also perform better in SERP. If we add location of that keywords then
it becomes the major influence.
For instance- example.com/keyword
would perform better than example.com/365/738/subfolder/keyword etc.
SmallerSeo |
Body Tags
When writing any article or a Blog, don’t forget to break up your content in a smaller section so that people
can easily read and understand. Generally H1 tag is reserved for
main page title with subsequent heading. Make sure you write keyword rich
headings in the order to give priority in H1, H2 and H3 title tags. They are
used by the crawler to differentiate important content.
Keyword Density
It is important to use relevant
keywords throughout in content as it is helpful for a search engine to work out
what your content is about. Also try not to repeat and overuse of keywords just
for search engine robot. Doing this will negatively impact on your site and
your site will be banned from search engines.
So always try to keep your
keyword density between 2-5%.
Internal Links
Placing link of your other
website page is good decision to improve your site and used properly. Internal
links are very useful for any SEO point of views. It makes it easy for any
visitor to navigate around your site, but make sure that your site gets
properly crawled in the search engines to find all your site pages. It is also
helpful to increase Google page rank of your page and drive traffic on your
webpage.
Page Contents
A webpage with unique content
will always affect positive on your site. Try always to write quality contents.
Navigations
It is highly recommendable that
your navigation should be crawl-able whether it is image or text based.
There are some more factor which I add later...
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